A 15-spot body auction for Paris-Versailles with no bids recorded
Sabli Junior, a Paris-based founder, auctioned 15 body spots, to be worn as temporary tattoos, for the 16.2 km Paris-Versailles race on 27 September 2026. When bidding was due to close on 24 September, no spot had been bought.
- Athlete
- Sabli Junior (@sablijr), Paris, France
- Sport
- Running, 16.2 km road race
- Event
- Paris-Versailles, Paris to Versailles, France
- Event date
- 27 Sep 2026
- Launched
- 15 Sep 2026
- Pricing
- Auction, €100 to €300 per spot
- Spots sold
- 0 / 15
- Raised
- €0 (sum of sold spots, 14 Oct 2026)
- X followers
- 118 (24 Sep 2026)
- Launch post views
- 339
- Status
- Closed
The campaign
Sabli Junior, who describes himself as a solo founder in Paris, announced on 15 September 2026 that he was selling spots on his body for the Paris-Versailles race on 27 September, a 16.2 km run from the Eiffel Tower to the Château de Versailles. He already had a bib for the sold-out race.
His site, Sponsor My Run, uses the takeover format made popular by Marc Lou's HYROX auction. Buyers pick a spot on a 3D body, upload a logo and pay the current price. Anyone can take a spot by paying the next price, which rises 40 percent with each takeover, and the outbid sponsor is refunded. Whoever holds a spot at the close gets their logo as a temporary tattoo on race day and a mention in his race content.
There were 15 spots. Chest spots started at 300 euros, upper back at 250, shoulders, upper arms and lower back at 200, forearms and thighs at 150 and calves at 100. Bidding was set to close at 23:59 Paris time on 24 September.
On the morning of 24 September the site's data showed all 15 spots still available and no sponsors. The launch post had about 340 views from an account with under 120 followers, which is likely the main reason for the lack of bids. When checked again between 28 September and 14 October, after the race, the site still loaded but its spot data server returned errors. The official results list had no runner we could match to him by name, and we found no sponsor announcement.
What was on sale
| Spot | Medium | Price | Status | Sponsor |
|---|---|---|---|---|
| Left Chest | Temporary tattoo | €300 bid | Available | |
| Right Chest | Temporary tattoo | €300 bid | Available | |
| Upper Back Left | Temporary tattoo | €250 bid | Available | |
| Upper Back Right | Temporary tattoo | €250 bid | Available | |
| Left Shoulder | Temporary tattoo | €200 bid | Available | |
| Right Shoulder | Temporary tattoo | €200 bid | Available | |
| Left Upper Arm | Temporary tattoo | €200 bid | Available | |
| Right Upper Arm | Temporary tattoo | €200 bid | Available | |
| Lower Back | Temporary tattoo | €200 bid | Available | |
| Left Forearm | Temporary tattoo | €150 bid | Available | |
| Right Forearm | Temporary tattoo | €150 bid | Available | |
| Left Thigh | Temporary tattoo | €150 bid | Available | |
| Right Thigh | Temporary tattoo | €150 bid | Available | |
| Left Calf (gastrocnemius) | Temporary tattoo | €100 bid | Available | |
| Right Calf (gastrocnemius) | Temporary tattoo | €100 bid | Available |
Takeaways for athletes
- The takeover auction format depends on reach; with a few hundred views there may be no first bid to start the chain.
- A short campaign of under two weeks leaves little time to build an audience from scratch.
- Consider fixed prices or a lower opening price when your following is small, so the first sale is easy to make.
Sources
- Launch post on X accessed 14 Oct 2026
- Campaign website Sponsor My Run accessed 14 Oct 2026
- Campaign spots API accessed 24 Sep 2026
- Paris-Versailles official site accessed 1 Oct 2026
- Official Paris-Versailles 2026 results (race result, linked from the official site) accessed 1 Oct 2026
Written by Sponsor My Body from the sources above and last checked on 14 Oct 2026. Figures are what the athlete or their campaign site showed on that date; a figure from the athlete’s own post is marked as such. Something wrong or out of date? Email hello@sponsormybody.com. Know another athlete campaign? Add it to the index.
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